Evaluating the Dodge Journey: In-Depth Review
Intro
The Dodge Journey has been a notable player in the midsize crossover SUV segment for some years. This article offers a comprehensive overview, evaluating key aspects of the Journey that potential buyers should consider. As a versatile vehicle, the Dodge Journey promises various features that cater to different needs. Evaluating elements such as performance and design, and examining safety and technology advancements will ensure a complete understanding of this model.
In-Depth Car Reviews
Overview of the Vehicle
The Dodge Journey is designed to be a family-friendly option that balances utility and comfort. Its spacious interior can comfortably accommodate up to seven passengers, making it a practical choice for families. The SUV market is competitive, and understanding where the Journey fits in is essential.
Key Specifications
The specifications of the Dodge Journey offer insight into its capabilities. The base model is powered by a 2.4-liter four-cylinder engine, delivering around 173 horsepower. For those seeking more power, a V6 option is available, boasting 283 horsepower with a 3.6-liter engine. Fuel efficiency is moderate, typically achieving 19 miles per gallon in the city and 25 miles per gallon on the highway.
Performance Analysis
When evaluating performance, various factors come into play. The Journey's handling is generally acceptable, though some critics note its weight can affect maneuverability. The ride quality is comfortable, especially on long trips. However, some reviewers highlight a lack of athleticism compared to competitors like the Honda CR-V or Ford Escape.
Interior and Exterior Design
The interior of the Dodge Journey caters to practicality. The dashboard presents a driver-friendly layout, and materials used are average for the class. Storage space is generous, offering ample compartments to accommodate personal items. Externally, the Journey maintains a rugged appearance, though some find the design somewhat dated compared to newer models.
Safety Ratings and Features
Safety should be a primary concern for any potential buyer. The Dodge Journey received a four-star overall safety rating from the National Highway Traffic Safety Administration. Standard safety features include multiple airbags, electronic stability control, and antilock brakes. However, some advanced safety tech options are limited compared to others in its class.
Buying Advice
Budget Recommendations
Establishing a budget is crucial when considering the Dodge Journey. It's essential to factor in both the cost of the vehicle and associated expenses like insurance and maintenance. The base price tends to be competitive, appealing to buyers on a tighter budget.
Financing Options
Many dealerships provide financing plans tailored to personal financial situations. Exploring different options can lead to better payment terms. Potential buyers should research interest rates to secure favorable conditions.
Best Time to Buy
Timing can greatly affect the buying experience. Historically, the end of the year or the release of new models in the spring are optimal times for purchasing vehicles, as dealerships aim to clear inventory.
Resale Value Considerations
Considering resale value is important when evaluating any vehicle. The Dodge Journey does not always retain its value as well as some competitors. Researching market trends can provide insights into when to sell or trade-in.
Comparing Similar Models
In this competitive market, buyers may want to consider alternatives. Models like the Honda CR-V and Toyota RAV4 provide different involves and might be better suited to specific needs.
Technological Trends
Latest Innovation Highlights
In the world of automotive technology, the Dodge Journey offers some modern features. This includes a standard touchscreen interface and available navigation system. However, it may lack the latest innovations like extensive driver-assist technologies found in peers.
Impact of Technology on Driving and Safety
Emerging technologies significantly alter driving experiences and safety protocols. While the Journey contains standard connectivity options, the absence of advanced technology may hinder its appeal for tech-savvy consumers.
Future Trends and Predictions
As cars evolve, potential improvements in fuel efficiency and safety features are expected. The Dodge brand needs to stay abreast of trends and expectations to remain competitive.
How to Choose Technological Features
Choosing the right technology features can enhance driving experiences. Buyers should prioritize key needs, focusing on elements that provide the most value.
Case Studies of Cutting-Edge Technology in Current Models
While the Journey might lag in technology, many newer models showcase innovations worth noting. Investigate how rivals integrate features that elevate the overall driving experience.
Car Maintenance Tips
Regular Maintenance Schedule
A regular maintenance schedule is crucial for any vehicle's longevity. Following the recommended service intervals ensures optimal performance and can prevent costly repairs.
DIY Tips and Tricks
Simple do-it-yourself tasks can help maintain the Dodge Journey effectively. Regular checks on oil levels and tire pressure can improve efficiency and extend the car's life.
Common Problems and Solutions
Understanding common issues with the Dodge Journey can help in preventative maintenance. Many owners report electrical issues or problems with the air conditioning system.
Importance of Professional Maintenance
While DIY efforts are valuable, professional maintenance plays a vital role. Certified mechanics can identify issues that may go unnoticed, ensuring vehicle safety.
Seasonal Maintenance Practices
Preparing the Dodge Journey for seasonal challenges is essential. Regular tire rotation and fluid checks before winter can help avoid issues during inclement weather.
In summary, the Dodge Journey presents a mixture of advantages and disadvantages that should be understood thoroughly before making a purchase decision. Whether the vehicle aligns with drivers’ expectations and lifestyle is paramount in this evaluation.
Prologue to the Dodge Journey
The Dodge Journey holds a noteworthy position within the midsize crossover SUV segment. Understanding its features is crucial for anyone considering a purchase. This vehicle offers a balance between utility and style, making it appealing to a wide range of buyers.
One of the primary aspects to consider is its versatility. Families often seek spacious vehicles that accommodate both passengers and cargo. The Dodge Journey provides ample seating and can be configured for different needs. This adaptability makes it a practical choice, especially for those who travel frequently or have varying transport requirements.
Additionally, the Journey is designed with a focus on comfort. Comfort is not simply about the seating arrangement; it includes the overall experience while driving. Features such as climate control and quality interior materials can significantly enhance one’s driving experience.
Moreover, the vehicle's safety ratings and features warrant attention. In today’s automotive landscape, safety is a top priority for many buyers. The Dodge Journey boasts various safety technologies and equipment that help protect both drivers and passengers. This aspect alone can sway potential buyers towards this model.
In terms of performance, it is essential to understand the capabilities of the Dodge Journey. Knowing the engine specifications and fuel efficiency can aid in assessing its suitability for varying driving needs.
Therefore, this introduction serves not just as a prelude to the evaluation of the Dodge Journey but also as an essential framework for understanding its potential advantages and shortcomings. Examining these factors sets the stage for a more thorough exploration of the vehicle’s performance, design, safety features, and technological offerings.
Performance Analysis
Performance analysis is a crucial aspect of evaluating the Dodge Journey. This section focuses on how the vehicle handles under various conditions, assessing its responsiveness, capability, and overall driving pleasure. Knowing how a car performs offers potential buyers insight into its reliability and suitability for their daily needs. This analysis will cover three main areas: engine specifications, driving dynamics, and fuel efficiency. Each of these elements contributes significantly to understanding how the Dodge Journey fits into the competitive market of midsize SUVs.
Engine Specifications
The engine specifications of the Dodge Journey are important when evaluating its overall performance. This vehicle typically offers a choice between a 2.4-liter four-cylinder engine and a more powerful 3.6-liter V6. The four-cylinder engine produces about 173 horsepower and 166 lb-ft of torque, making it suitable for standard urban driving. Conversely, the V6 option delivers up to 283 horsepower and 260 lb-ft of torque, catering to those who seek a performance edge, especially when carrying larger loads or navigating steep hills.
Additionally, both engines are paired with a six-speed automatic transmission, which ensures smooth shifting. This combination allows the Journey to demonstrate a balanced performance across various driving conditions, from city traffic to open highways. However, performance can vary widely depending on whether the consumer opts for front-wheel drive or all-wheel drive configurations, impacting handling and traction.
Driving Dynamics
Driving dynamics refer to how the vehicle behaves during operation. The Dodge Journey has a reputation for providing a comfortable ride, emphasizing stability and predictability. Its suspension system, which includes independent front suspension and a multi-link rear suspension, contributes to a smooth journey, absorbing road imperfections efficiently.
The steering is typically weighted well, offering a satisfying feel. This responsiveness is essential, especially in urban settings where tight turns are common. Some feedback from drivers indicates that, while the Journey's overall handling is competent, some would prefer a sportier edge to enhance the driving experience.
Fuel Efficiency
Fuel efficiency is a key consideration for many buyers. The Dodge Journey is known to achieve an estimated 19 to 25 miles per gallon, depending on the engine and drivetrain configuration. The four-cylinder version tends to offer better fuel economy than the V6. However, real-world results can vary based on driving habits and conditions. For buyers who prioritize economy, such as those frequently making short trips or commuting, the four-cylinder variant may be more appealing.
Overall, the performance analysis of the Dodge Journey reveals strengths in engine options, comfort, and decent fuel efficiency despite some variability based on configuration. In a crowded market, understanding these factors can help potential buyers make an informed decision.
Interior Comfort and Design
The interior comfort and design of a vehicle are crucial factors for many buyers. They impact the overall driving experience, passenger satisfaction, and perceived quality of the vehicle. In the case of the Dodge Journey, several specific elements warrant attention.
Seating Capacity and Space
The Dodge Journey accommodates up to seven passengers, making it a versatile option for families or those who require extra space. The second-row seating features a 60/40 split-folding design, which enhances flexibility when taking passengers or cargo. Third-row access is user-friendly, thanks to the easy-slide feature of the second row. Potential buyers appreciate the ample legroom and headroom across all rows, ensuring everyone has a comfortable journey. This adaptability is particularly beneficial for buyers who prioritize family outings or group travel, as it effectively meets diverse needs.
Quality of Materials
Quality materials contribute significantly to the overall feel of the interior. The Dodge Journey's cabin features a blend of hard plastics and softer touch surfaces that create a balanced aesthetic. While some competitors may offer premium materials throughout, the Journey maintains a practical approach. Buyers often comment on the user-friendly layout and the intuitive placement of controls. Additionally, optional leather upholstery upgrades are available, which can enhance the cabin's upscale feel. A focus on simplicity and functionality delivers a design that is appealing without being overly complex.
Cargo Space Evaluation
Cargo space is a critical consideration for many buyers. The Dodge Journey offers a commendable 67.6 cubic feet of cargo room with the second and third rows down. This space allows for the transport of large items or storage solutions during road trips. Furthermore, the rear cargo area features a low-loading floor, making it easier to load and unload items. Smart storage compartments located throughout the interior also provide organization options for smaller items.
For families or individuals who often find themselves needing extra storage space, the Journey competes well in its category.
In summary, the interior comfort and design of the Dodge Journey effectively balance space and utility. Buyers looking for a midsize crossover SUV will find its seating capacity, material quality, and cargo capacity to be key determinants in their purchasing decision.
Safety Ratings and Features
Safety is a paramount concern for any vehicle buyer. The Dodge Journey is equipped with a series of safety ratings and features designed to enhance the overall protection of its occupants. This section will explore the various dimensions of safety, including crash test ratings, standard safety equipment, and advanced driver-assistance systems. Understanding these aspects is crucial for prospective buyers seeking reassurance in the performance of the Journey under different driving conditions.
Crash Test Ratings
Crash test ratings provide an objective assessment of a vehicle's safety in the event of an accident. The Dodge Journey has undergone several evaluations conducted by the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS). These organizations analyze a variety of factors, including structural integrity, crashworthiness, and the effectiveness of safety interventions.
In general, the Journey has received mixed reviews in comparison to its rivals. While some models achieved satisfactory ratings, there were certain areas where the results were not up to par with other midsize SUVs in its class. Buyers should pay close attention to these ratings as they can influence insurance premiums and long-term resale value.
Standard Safety Equipment
Key safety features are fundamental to any vehicle's design. The Dodge Journey comes standard with essential safety equipment aimed at reducing the risk of accidents and providing protection in case an accident occurs. Noteworthy components include:
- Multistage Front Airbags: These deploy in stages depending on the severity of a collision.
- Electronic Stability Control (ESC): This system helps maintain control during slippery conditions.
- Anti-lock Brake System (ABS): Prevents the wheels from locking during braking, which can help avoid skidding.
- Traction Control: Aids in keeping the vehicle steady under acceleration and during cornering.
These features are designed to enhance driver confidence and minimize the chance of incidents.
Advanced Driver-Assistance Systems
In recent years, the automotive industry has shifted focus toward integrating advanced driver-assistance systems (ADAS) into vehicles. These systems play a significant role in enhancing safety. For the Dodge Journey, certain models may offer optional packages that include:
- Blind Spot Monitoring: Alerts drivers of vehicles in their blind spots, reducing the risk of lane-change accidents.
- Rear Cross Path Detection: Warns drivers of approaching vehicles when reversing.
- Adaptive Cruise Control: Maintains a set speed while adjusting to the flow of traffic, increasing convenience and reducing fatigue during long drives.
Incorporating such technologies can provide additional peace of mind for drivers and passengers alike, contributing to the overall safety profile of the Dodge Journey.
"Understanding the safety ratings and features of the Dodge Journey is essential for making an informed buying decision."
While the Dodge Journey has certain strengths, it is also critical for potential buyers to consider how these safety features compare to those offered by its competitors. Evaluating safety comprehensively can ultimately guide a buyer's choice effectively.
Technological Offerings
The technological offerings in the Dodge Journey play a pivotal role in enhancing the driving experience. Such features address the modern consumer's demand for connectivity, convenience, and entertainment. In a world where digital interaction is integral, the Jeep needs to meet the expectations of tech-savvy drivers. The offerings available impact usability, safety, and even the enjoyment of each journey.
Infotainment System Overview
The Dodge Journey is equipped with a sophisticated infotainment system designed to ensure drivers and passengers stay connected and entertained. The Uconnect system serves as the central hub for multimedia functionalities.
Features include:
- Touchscreen Interface: The large touchscreen is user-friendly and enables easy navigation through menus.
- Audio Options: AM/FM radio, SiriusXM satellite radio, and Bluetooth connectivity are standard.
- Integration with Smart Devices: Compatible with Apple CarPlay and Android Auto, allowing users to seamlessly use apps from their smartphones.
The infotainment system significantly increases ease of use, leading to a safer driving experience. By consolidating multiple features into one interface, it minimizes distraction and maximizes focus on the road.
Smartphone Connectivity Features
Smartphone connectivity is essential in today’s vehicles, and the Dodge Journey offers a range of capabilities to ensure compatibility with personal devices. The features allow users to sync their smartphones with the vehicle's system, enabling hands-free functionality and improved access to applications.
Key aspects include:
- Bluetooth Functionality: Easy pairing of devices for calls and media streaming.
- App Integrations: Access to navigation apps and music streaming directly through the infotainment system.
- Voice Recognition Technology: Enables users to control functions without taking their hands off the wheel.
Such connectivity provides additional convenience, making daily commutes and long trips more enjoyable and productive.
Navigation and Voice Control Capabilities
The navigation system in the Dodge Journey presents an effective solution for on-road guidance. Built-in GPS navigation provides real-time directions and route updates, a vital aspect for anyone traveling in unfamiliar territory.
Moreover, voice control capabilities enhance this experience further:
- Hands-Free Operation: Drivers can request directions or find points of interest without fumbling with buttons.
- Real-Time Updates: The system can deliver information on traffic conditions, allowing drivers to adjust their routes as needed.
This focus on technology makes the Dodge Journey not just a practical choice, but also a modern vehicle that meets the needs of contemporary drivers.
"Incorporating advanced technology within vehicles like the Dodge Journey not only enhances driving experience but also prioritizes safety and convenience."
Cost Considerations
When evaluating the Dodge Journey, cost considerations emerge as a critical aspect for prospective buyers. Understanding the financial implications is essential in deciding whether this midsize crossover SUV aligns with individual budgets and needs. Here, we delve into two primary elements: base pricing and trim levels, as well as long-term ownership costs. By examining these factors, potential buyers can make informed decisions regarding their investments.
Base Pricing and Trim Levels
The base pricing of the Dodge Journey offers a foundational insight for buyers. Starting prices can vary significantly depending on the trim level chosen. Most consumers find it necessary to understand the distinctions provided by different trims, as each offers unique features and specifications. The base model generally includes standard features that are essential for everyday driving, while higher trims introduce more advanced technologies, comfort options, and aesthetic enhancements.
For example, the Dodge Journey SE serves as the basic model, featuring necessary elements such as a touchscreen infotainment system and basic safety features. As one moves up the ladder to trims like the Crossroad or GT, it comes equipped with premium materials and additional tech options such as enhanced audio systems and upgraded upholstery. This layering of features leads to varying price points, so assessing personal preferences in terms of features is essential.
Here's a concise overview of common trims and their starting prices:
- SE: Base model with standard features.
- Crossroad: Adds more premium features for comfort.
- GT: Focuses on luxury and advanced tech.
While the base price of the Dodge Journey may appear attractive, it is vital to also consider the potential for additional costs incurred by choosing a higher trim level. This practice encourages buyers to evaluate their priorities and align them with their budgets. However, it is the long-term ownership costs that often have a more lasting impact on financial planning.
Long-Term Ownership Costs
After initial purchase, understanding the long-term ownership costs becomes crucial. These costs include not only fuel expenses but also maintenance, insurance, and depreciation over time. Analyzing these factors can yield insights into the vehicle's overall value.
Fuel efficiency plays a significant role in long-term expenses. The Dodge Journey, while not the leader in this category, offers reasonable performance when it comes to fuel consumption. Further, regular maintenance should be factored in; proper care can minimize costs. Owners should be aware of the common parts that might need replacement as they age, along with scheduled maintenance intervals.
Insurance costs can also vary. The Dodge Journey generally commands average premiums, but rates will depend on various factors, including the trim level and the driver's profile.
Finally, depreciation is an often overlooked but crucial element. The Dodge Journey tends to hold its value decently well compared to competitors in the crossover segment, which means that when it comes to resale, owners can expect a reasonable return on their investment.
"Understanding the total cost of ownership helps in reaching a well-informed decision. Buyers should consider not just the purchase price but all future expenses as well."
In summary, evaluating both the base pricing and trim levels alongside long-term ownership costs provides a holistic view for those considering the Dodge Journey. By grounding their decision in these considerations, buyers can better navigate the complexities of vehicle ownership.
Comparative Analysis
The comparative analysis holds a vital position in evaluating the Dodge Journey. By allowing potential buyers to gauge the Journey's strengths and drawbacks in relation to its competitors, it provides clear context necessary for smart purchasing decisions. This evaluation focuses on various rival models in the midsize SUV segment, assessing how they stack up against the Journey. The importance of this section is amplified by the evolving automotive market, where choices can be overwhelming. By comparing models, buyers can ascertain which features resonate best with their needs and preferences.
Competitor Models Overview
In the realm of midsize crossover SUVs, several models offer strong competition to the Dodge Journey. Key players include:
- Honda CR-V: Known for its reliability and spacious interior, the CR-V is often favored by families seeking practicality.
- Toyota RAV4: With a reputation for durability and impressive resale value, the RAV4 remains a top choice among compact SUV lovers.
- Ford Escape: This model is recognized for its sporty handling and available hybrid variant, appealing to environmentally conscious drivers.
- Kia Sorento: The Sorento stands out with robust technology features and a user-friendly interface, attracting tech-savvy consumers.
Each of these vehicles brings unique attributes to the table, which potential buyers should consider in their decision-making process.
Strengths and Weaknesses Against Rivals
When analyzing the Dodge Journey against its rivals, several strengths and weaknesses emerge. This analysis aids in clarifying whether it suits the buyer’s requirements.
Strengths of the Dodge Journey:
- Affordability: The Journey typically presents a favorable price point compared to its rivals, making it accessible for budget-conscious consumers.
- Versatility of Space: It offers configurable seating arrangements and ample cargo space, suitable for family outings or carpooling.
- All-Wheel Drive Options: For those in regions with tough weather conditions, the availability of all-wheel drive enhances its appeal.
Weaknesses of the Dodge Journey:
- Outdated Design: Compared to modern competitors, the Journey's design may feel less contemporary and stylish.
- Fuel Efficiency: With many rival models emphasizing fuel economy, the Journey may fall short in this category, potentially steering away eco-minded buyers.
- Performance: The driving dynamics and engine response don’t match the spirited performance of competitors like the Ford Escape.
In summary, this comparative analysis serves as a critical tool for potential buyers of the Dodge Journey. It simplifies a complex decision-making process, highlighting important factors to consider when selecting a midsize SUV. By weighing the distinct strengths and weaknesses against competitors, buyers can make informed choices that best suit their lifestyle needs.
User Reviews and Feedback
User reviews and feedback are vital components in evaluating the Dodge Journey. They provide insights from those who have actual experience with the vehicle. This personal perspective enhances the understanding of both strengths and weaknesses inherent in the car. Buyers often rely on the opinions of existing owners to make informed decisions.
Moreover, user reviews offer a glimpse into real-world performance, comfort, and reliability. They highlight what matters most. Factors like ease of driving, practicality, and issues encountered during ownership can shape potential buyers' views on the Dodge Journey. This section focuses on the nuances of owner experiences, acknowledging the diverse reactions and considerations related to the model.
Common Praises from Owners
Many owners express satisfaction with the Dodge Journey for several reasons:
- Spacious Interior: A frequent commendation is the ample room inside the vehicle. Families and individuals alike appreciate the generous seating capacity. The three-row configuration allows for versatility.
- Affordability: The pricing of the Dodge Journey often stands out as a strong point. Compared to other midsize SUVs, it offers reasonable pricing options without sacrificing essential features.
- Ample Cargo Space: Users often celebrate the substantial cargo area, making it practical for trips, errands, and daily activities. This utility is a significant aspect for many families.
- User-Friendly Technology: While not the most advanced in tech offerings, many find the infotainment system straightforward and intuitive. The option for smartphone connectivity is also favorable.
These positive experiences echo a general feeling of satisfaction, often centered around the vehicle's practicality and value.
Frequent Complaints and Concerns
Despite the favorable feedback, the Dodge Journey is not without its criticisms. Common complaints often cited by owners include:
- Performance Limitations: Some users have pointed out that the engine can feel underpowered, especially when fully loaded. This can impact driving dynamics, especially in steep terrains.
- Fuel Efficiency Issues: Although the Journey offers acceptable mileage for an SUV, some owners have noted that they expected better fuel economy. This has caused frustration among those seeking to minimize running costs.
- Interior Quality Concerns: A few reviews mention that although the interior is spacious, the materials used feel less premium compared to competitors. This perception can detract from the overall experience of the vehicle.
- Outdated Technology Features: Some owners express disappointment that the technological features do not match up to newer models in the market. They wish for more innovative solutions in navigation and driver assistance.
In summary, while user feedback on the Dodge Journey is largely positive, recognizing the criticisms helps prospective buyers to gauge its capability against their expectations.
Closure: Is the Dodge Journey a Good Car?
In evaluating the Dodge Journey, potential buyers should discern if this midsize crossover SUV aligns with their specific requirements and expectations. The conclusion serves as an essential touchpoint for synthesis of the myriad aspects discussed throughout this overview. By summing up the performance, design, safety features, and technology, we can provide insightful recommendations based on consumer experiences and expert analysis.
Several elements merit consideration when forming a judgment about the Dodge Journey. Firstly, its performance capabilities deserve a thorough review. While it offers a decent powertrain for daily commutes, the driving dynamics can feel less engaging compared to competitors. Drivers seeking a sportier ride may find themselves wanting more.
Interior comfort and design are also pivotal. The spaciousness of seating and cargo capacity stand out as notable advantages. However, the overall quality of materials may not resonate with those desiring premium finishes. It is important that buyers weigh these factors against their expectations for comfort and luxury.
Safety ratings further inform this evaluation. The Journey has received mixed feedback in terms of crash test performance. Although equipped with standard safety features, buyers focused on safety must delve deeper into its advanced driver assistance technologies to ensure they are adequate for their needs.
Technological offerings present another significant aspect. While the infotainment system provides fundamental connectivity, it might not rival the intuitive interfaces found in newer models from competitors. Buyers who prioritize cutting-edge technology might consider alternatives.
In terms of cost considerations, the Dodge Journey can emerge as an affordable option. Its base pricing is attractive, but potential costs incurred through ownership should be assessed. Long-term expenses, such as maintenance and fuel, can influence the vehicle’s value proposition over time.
The comparative analysis revealed that the Journey fares reasonably against rivals. Yet, it falls short in certain key metrics. Understanding both strengths and weaknesses against models like the Honda CR-V or the Toyota RAV4 can provide clarity on its competitiveness.
Lastly, user reviews and feedback play an influential role in the evaluation. Positive owner experiences often highlight the Journey’s spaciousness and versatility. In contrast, complaints frequently touch on performance issues and outdated technology. This duality in consumer sentiment underscores the importance of thorough research.
The Dodge Journey may be suitable for those prioritizing space and value, but potential buyers should be mindful of its limitations in performance and technology.
Ultimately, the question of whether the Dodge Journey is a good car is subjective. Each potential buyer must align their priorities, expectations, and budget with what the Journey offers. By synthesizing insights from this comprehensive overview, consumers are better equipped to make informed decisions regarding their next automotive purchase.